Sender ID is an alphanumeric name or number that appears on the mobile device and helps to identify the sender of the message. It can be a long code or shortcode that you assign to a single user, multiple users, or a profile. Inbound numbers should be used as the Sender Id to receive replies to your outbound messages. Click here to view the list of countries where Inbound Number is available. 

There are some countries which allow you to send SMS with Alphanumeric Sender ID. Click here to view that list. To get replies you’ll need to procure an Inbound number and give reply instructions in the text of the SMS you send. Give Example – Dear Customer, Enjoy the Rewardz Festival on your Credit Card. To know more, SMS ‘JOIN’ to 5676756 and register now. For TnC, please visit http://bit.ly/6463nf’.

You can configure Sender IDs for different organizations, teams, or individuals or Campaigns or Messaging Programs to appear as you want on the customer’s mobile device. 

How to Choose Sender ID’s  – link to user guide

<<Options of Sender Id’s available in different countries>>> – link to user guide 

General Guideline for Choosing Sender Id’s

	Manual SMS	Campaigns	Automations / Services
Key Considerations	Preferable to give Reps/Agents dedicated Numbers for Personalized Conversations (Like a dedicated / direct phone line) Use one Sender Id for one type of Conversation with a recipient (Don’t use too many Senders as it will confuse the Recipients)	Keep Dedicated Numbers for Campaigns (Don’t mix Service Numbers and Manual SMS’)	One Service One Number – Easy recall for Recipients, Compliance Management is easy, (Think of it as a Sales or Support Service line)
Exceptions		Sales Campaigns (Should use the lead/contact owner’s Sender Id)	No-response Automations / Services – should have an auto-responder telling user about the same
	If a Rep is absent (Share his Conversations/Messages and Sender Id’s) for someone else to respond	Campaign generated responses handled by Reps should use the same Campaign Id (for familiarity)	Preferable to have someone monitor Automation / Service responses – Key indicator of User satisfaction.
Inbox	Give dedicated inbox	Filter Campaign responses in Inbox for Sales handling	If you handle responses, filter the Converse App in Inbox
Sharing #’s

Configure User Notification on Incoming SMS’

You can configure User Notification on new incoming messages. You can setup email templates if you want to customize notification.In case the Sender ID is assigned to multiple users or a profile, the incoming message notification is sent as per the rules defined in the Sender ID assignment settings page.  For more information about configuring the sender ID, see (Admin Guide Topic link).