10DLC US A2P

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What is 10DLC?

10DLC stands for 10-digit long code, allowing businesses to send application-to-person text messages (A2P) using local long codes in the U.S.

Why is 10DLC required?

The U.S. mobile carriers require all businesses that send A2P messages on a 10DLC phone number to register their brand and campaign with a chosen campaign service provider. If a business decides not to register its brand and continues using its 10DLC phone number, it will eventually experience service disruption.

To whom does the 10DLC apply?

The 10DLC applies to U.S. businesses that send A2P traffic over long codes.

How to register for Screen Magic 10DLC?

The Screen Magic 10DLC requires businesses to register a campaign and brand (business name) to increase transparency regarding who is sending what. 

You can fill out this form by providing your campaign and brand details. 

What are the campaign use cases allowed?

Every brand has to submit campaign use cases. With these use cases, the brand has to submit the sample message content and other messaging attributes like opt-in, opt-out, support keywords, etc. Refer to this link for more information.

I am using the SMS-Magic product, but some other provider owns the numbers. What should be done in that case?

You need to contact your number provider. The 10DLC registration process needs to be completed by them. For more information, you can get in touch with us at care@sms-magic.com

I already have a few long code numbers, do I have to register myself for 10DLC?

You don’t need to buy new numbers if you already use long code numbers. By following the registration process, you can enable your existing numbers to use the new A2P 10DLC service.

How do long numbers, short codes, 10DLC, and toll-free numbers differ?

Short code is a 4 to 6-digit number used by businesses for global non-consumer (A2P) messaging. These are ideal for Enterprise level, large-scale, unlimited customer bases and are generally used for marketing blasts, one-time passwords, fraud alerts, and more. Ex.: 156762

10DLC – is the industry-led long code solution for non-consumer (A2P) messaging. These are ideal for localized, in-branch or in-store, smaller, segmented customer bases and are used for chat (text and voice), event-based interactions, service updates, and appointment reminders. Ex.: +1 415 123 2678

A toll-free number (8XX), which has been text-enabled, was available for voice calls. These are ideal for enterprise-level or localized, large-scale or in-branch, low messaging volumes, and used for customer service chat (text and voice) customer feedback, notifications, and updates. Ex.: 1 (800) 227-4567

Refer to this link to know more.

Do I need to register for 10DLC? If so, what’s the deadline?

Yes, We strongly recommend customers to complete the registration as soon as possible. You must re-register on time to minimize the impact of these fees. To know the registration steps, refer to this document.

What happens if I don’t register for 10DLC?

Increased message filtering and fees will apply to messages sent without registration. We also expect that at a future date, unregistered messaging to the US via long code numbers will cease to be supported altogether. Find out more about registration steps here.

What information is required for registration of 10DLC?

You will need to provide details about your business details and campaign use cases. The required info includes the business name, physical address, and business type (LLC, partnership, etc.). Find out more about the registration process here.

What are the typical steps for successful 10DLC registration?

Follow these steps to set up 10DLC for use with your 10DLC campaigns.

  • We register your businesses with TCR and help you to start submitting campaigns. 
  • We register your campaigns with key information based on the use case for each campaign.
  • We obtain your trust score and determine any carriers’ required throughput/ daily limit on messages
  • We establish your 10-digit long code with a new number or an existing one.

What are the fees associated with the A2P 10DLC service?

Refer to this page to understand the different prices and fees associated with the A2P 10DLC services.

ATTENTION!!!! - Urgent Action Required

There have been new changes by the TCR that require companies sending application-to-person (A2P) SMS or Text messages within the United States to register their Brand and 10-digit long code (10DLC) numbers they are using.

The goal is to build trust within the system while delivering high customer engagement. SMS Text Messages will start failing if you don't comply with these regulations.

SMS Magic team wants to help you complete this process so you can continue serving your customers.

Please click on the below link to complete the form, and our team will start the registration process.