Here is the step by step video on sending message in drip campaign on Marketo
It is possible to run drip campaigns with a combination of emails and SMS, set up SMS triggers on Email inactivity and SMS on cart abandonment scenarios.
- For running drip campaigns with a combination of emails and SMS, we can set a nurture program on SMS & email channels for leads coming from Google Ads
- For setting SMS trigger on email inactivity, we can trigger SMS when there is no activity on marketing emails
- We can also send SMS to bring back cart abandoned website visitors
First, we set up a stream that combines 3 emails, 1 SMS, and an entry criteria for users who would receive these emails and SMS.
We run an ad campaign on Google ads and attach that to a Salesforce campaign. Then attach all the users who are a part of that Salesforce campaign to the engagement program and activate the stream. On activating this, all the users who have clicked on the ad on Google ads will be a part of the campaign and will receive 3 emails and 1 SMS from the company.
Setting up the SMS
We can set up an SMS and send it to selected recipients. So in SMS, there is a program, with 3 emails and 1 SMS. First, check the basic conditions like in stream 1 to whom the previous mail was delivered; we will send them the SMS. After we have applied a delay of 1 hour we create a task in Salesforce and in a similar fashion we send the SMS.
Email not opened trigger
Let’s consider a case where we have sent emails to the customers but they have not opened the emails. You can trigger a smart campaign ‘send SMS if not clicked links in email campaigns’. The campaign will be triggered if people are not clicking links in the email within a certain time.
Cart Abandoned Use Case
Let us consider an eCommerce website. This is where you can bring more organic traffic to your website. To bring back the users who have left the cart checkout journey, send them reminders on SMS. For this, first define a smart list for all the web page users. If somebody has added some product in their checkout, add a flow with a wait time of 1 day, and then Trigger an SMS notification to the user for completing the checkout.
These are the various drip-related scenarios that can be run on the Marketo platform with SMS-Magic App for sending SMS.