Campaign Results

1. Immediate Executed Campaigns

Once you start the campaign with the option ‘Execute Now’, you will see that the campaign status will get updated to ‘Ongoing’ in the campaign dashboard. Once you refresh the dashboard using the ‘Refresh’ option given, you will see the campaign-specific statistics getting displayed in the columns as shown below:

Here are the details of the columns that you see on the Campaign Dashboard

Campaign Dashboard
Hover info icon on copleted campaign

2. One Time Scheduled Campaigns

Once you start the campaign with the option of ‘One Time Schedule’, you will see that the campaign status will get updated to ‘Scheduled’ in the campaign dashboard. Along with status, you will see an info icon and on hover, it will display the campaign scheduled date and time.

The campaign will get executed at the scheduled time and then once you refresh the dashboard using the ‘Refresh’ option, you will see the campaign-specific statistics getting displayed in the columns as shown below:

Here are the details of the columns that you see on the Campaign Dashboard:

Scheduled Campaign

3. Recurring Campaigns

Once you start the campaign with the option of ‘Recurring Schedule’, you will see that the campaign status will get updated to ‘Scheduled’ in the campaign dashboard. Along with status, you will see an info icon and on hover, it will display the campaign scheduled date and time. 

The campaign will get executed at the scheduled time and then once you refresh the dashboard using the ‘Refresh’ option, you will see the campaign-specific statistics getting displayed in the columns as shown below. At the same time, on hover of the info icon, you will now see ‘Last executed date’ and ‘Next Scheduled Date’ for your campaign.

Note: -For recurring campaigns, cumulative data will be displayed across all columns in the Campaign Dashboard.

Recurring campaign stas

To see the recurring stats, you can click on more options of recurring campaigns and click on the ‘Recurring Stats’ option which will display the data specific to each campaign run execution as shown below. [sample data is shown for reference]

See recurring campaign stats
Campaign Stats details
Campaign StatsDescription
CampaignsName of the Campaign
StatusIt displays the status of the Campaign. Please refer to the below table to understand more about the campaign status.
TotalIt is the total number of records that were present in your List view or Report at the time of processing
ProcessedIt is the number of valid records processed from List view/ Report to trigger messages.
1.Records that do not have phone field values won’t be processed.
2.If compliance is managed at a record level and the recipient is opted out, it won’t be processed.
3.If a user has de-selected the ‘send to duplicate records’ option while starting a campaign, records having duplicate phone numbers won’t be processed.
SentIt is the total number of messages sent after processing valid records from the List view/ Report, excluding messages failed in the system with SMS-History status as ‘ERROR’ or ‘FAILED’.

1.ERROR – Displayed when messages fail to get sent from Salesforce due to Compliance, Sender ID, Message Text, External fields, Message Credits, etc. validations.

2.FAILED – Displayed when messages sent via Salesforce are rejected by SMS-Magic server due to purchased plan expiry, messaging credits, etc. validations, or couldn’t connect to SMS-Magic server.
DeliveredIt is the total number of messages delivered successfully 
ResponseIt is the total number of incoming messages received against the delivered messages
Response Rate It is the percentage of the number of incoming messages received divided by the total delivered messages

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