Important Announcement: Messages without Brand Name will be Invalid- 31st October 2020

Dear Customer,

Greetings from SMS-Magic!

Trust you and your loved ones are staying safe and in good health.

We value your association with SMS-Magic and thank you for using our product.

We would like to bring to your notice that from 31st October 2020, your Brand Name has to be specified in every message body else it will be considered as invalid. 

Below are examples for your understanding in mentioning ‘Brand Name(s)’:

ScenarioScenario 1: Entities notably called with abbreviations Scenario 2: Entities whose abbreviations represent 2 different names, must use complete entity name at the footer.Scenario 3: Entities whose registered name is different from their registered trademark name, can use their trademark name.Scenario 4: Entities having multiple brands operated under its registered name, should use their complete brand name.
Entity nameEntity Name: “STATE BANK OF INDIA”Entity name with same abbreviations:National Payments Corporation of India (NPCI);NUCLEAR POWER CORPORATION OF INDIA LTD (NPCI)Entity name: Bundl Technologies Private Ltd (Swiggy)orAtria Convergence Technologies Ltd (ACT Fibernet)Entity Name: ADITYA BIRLA FASHION AND RETAIL LIMITED
Template examplesTemplate eg: OTP for online purchase of Rs. {#var#} at {#var#} thru State Bank Debit Card {#var#} is {#var#}. Do not share this with anyone – SBI or State Bank of IndiaTemplate eg.1: Amt. of {#var#} for {#var#} ({#var#}) will be credited to ur A/C of {#var#} – National Payments Corporation of India Template eg.2: Amt. of {#var#} for {#var#} ({#var#}) has been generated with the due date of {#var#} – Nuclear Power Corporation of IndiaTemplate eg.1: Dear Customer, ₹{#var#} has been deducted from your Swiggy Money (Powered by ICICI Bank) balance at {#var#}. Updated Swiggy Money balance is ₹{#var#} – SwiggyTemplate eg.2: Dear Customer, Thank you for choosing ACT. Our engineer will visit in the next {#var#} hours to confirm feasibility at your location. – ACT FibernetTemplate eg.1: Congratulations! \n Your shopping has unlocked a gift voucher of Rs.1000 redeemable on on Rs.2499 spend. Valid till 15th Dec. TC. Use Code: {#var#} – PantaloonsTemplate eg.2: As we turn 2 in India, visit the American Eagle store and get a {#var#} OFF on our ENTIRE COLLECTION, exclusively for you! Limited period offer. *T&C apply. Stay safe and keep shopping with us! Learn more – American Eagle Template eg.3: Congratulations! \n Your shopping has unlocked a gift voucher of Rs.{#var#} redeemable at {#var#} on Rs.{#var#} spend. Valid till {#var#}. TC. Use Code: {#var#} – Louis Philippe

What You Need To Do?

We thank you for your time and effort in registering your organization on various operator DLT platforms to enable compliance with TCCCPR Regulations during DLT Phase–1. To adhere to the new regulations, we request you to do the following:

  • We request you to collate all your templates/message content and upload them under different categories i.e. Transactional, Service Implicit, Service Explicit, and Promotional. For Service explicit and Promotional Messages, a consent template also needs to be approved and uploaded.
  • Similar to the Sender ID upload process, you need to upload these templates with any 1 operator DLT portal and once the templates get approved it will get synced across the rest of the DLT Platforms.
  • Below are the user manual and video links which you can refer to during registration:



Once the templates are approved, you need to share the message template details in tabulated format as quickly as possible to SMS-Magic support:

Template Name(as registered in DLT)Template ID(URN)Transactional(Yes/NoDLT Message Type Msg Type(Text/Unicode Text/ Flash/ Unicode Flash)Business categoryMaskTemplate Content

To refer to the TCCCPR 18 Telecom Commercial Communications Customer Preference Regulation 2018, please click here to download.

We urge you to kindly complete the above activity on priority so that there is no impact on your messaging transactions. 

We solicit your kind cooperation and understanding.

In case of any queries, feel free to write to/call our Customer Support Team at:

Email ID:

Phone: US: 1-888-568-1315 | UK: 0-808-189-1305 | AUS: 1-800-823-175

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Important Announcement!

URGENT! Please register the 10-digit business phone number (e.g. 555-555-5555) that your organization uses to send texts to consumers in the U.S. Failure to register may cause heavy penalties and disruption to all your text messaging communications.