10DLC US A2P

Submit your 10DLC Registration Details Here –

https://forms.gle/tt9w1vMoqrWkwJcW7

10DLC stands for 10-digit long code, allowing businesses to send application-to-person text messages (A2P) using local long codes. Traditionally, sending A2P messages to local long codes has been discouraged according to CTIA (Cellular Telecommunications and Internet Association) guidelines.

The U.S. mobile carriers require all businesses that send A2P messages on a 10DLC phone number to register their brand and campaign with a chosen campaign service provider. If a business decides not to register its brand and continues using its 10DLC phone number, it will eventually experience service disruption.

It is the new industry-led long-code solution to increase consumer trust and messaging volume and reduce spam texts for A2P (Application-To-Person) business messaging. It allows businesses to send sanctioned A2P messaging traffic over phone numbers. 

When businesses send long code text, the carriers need a solution that protects consumers from messaging spam. The U.S. carriers will now offer the same to encourage the growth of businesses communicating with their consumers through text messages while also protecting the consumers from unwanted messages. The Screen Magic 10DLC registration ensures the end users receive text messages that are verified and valid and allows legitimate businesses to send a large volume of messages.

Benefits of 10DLC Numbers

10DLC numbers give businesses the best of both worlds: mass text messaging support with lower overhead costs. This is what you can expect from 10DLC:

Higher SMS Message VolumesA 10DLC number is much more capable of A2P text messaging than a local long code
Lower CostThe 10DLCs operate relatively low in cost compared to shortcodes. So, businesses that can’t afford a short code number or don’t send enough messages to justify paying for a short code have a cost-efficient alternative. Businesses can send more messages from their existing phone number and won’t have to pay for an additional number to get 10DLC capabilities.
Support & AssuranceThe communications providers will look over businesses and the 10DLC messaging programs before allowing them to send A2P messages. This will assess the risk, ensure proper usage, and avoid unintentional spam filtering
Carriers, Carriers’ customers, and BusinessesThe 10DLC brings many benefits to carriers, carriers’ customers, and businesses. Carriers protect their consumers from unwanted and nuisance messaging spam. Businesses gain higher throughput than they could with the unregistered long codes and have a more affordable alternative to short codes and toll-free numbers. End users get increased confidence and trust in their No. 1 means of communicating with businesses.
Text and Voice-enabled phone numbersThe 10DLC numbers also support voice and allow the customers to send or receive text messages on the same number they call you from. This creates a more seamless customer experience and makes engaging with your business easier and more convenient with calls and text messages.
Local phone number recognitionThe 10DLC helps businesses confidently to send text messages to customers individually or at a large scale with a local phone number. It improves customer engagement and experience.
Better DeliverabilityThe term vendors sanction 10DLC numbers, and messages sent on these numbers are more likely to reach the recipient than with regular local long codes.

FAQ

What is 10DLC?

10DLC stands for 10-digit long code, allowing businesses to send application-to-person text messages (A2P) using local long codes in the U.S.

Why is 10DLC required?

The U.S. mobile carriers require all businesses that send A2P messages on a 10DLC phone number to register their brand and campaign with a chosen campaign service provider. If a business decides not to register its brand and continues using its 10DLC phone number, it will eventually experience service disruption.

To whom does the 10DLC apply?

The 10DLC applies to U.S. businesses that send A2P traffic over long codes. 

How to register for Screen Magic 10DLC?

The Screen Magic 10DLC requires businesses to register a campaign and brand (business name) to increase transparency regarding who is sending what. 

You can fill out this form by providing your campaign and brand details. 

What are the campaign use cases allowed? 

Every brand has to submit campaign use cases. The following use cases are allowed. With these use cases, the brand has to submit the sample message content and other messaging attributes like opt-in, opt-out, support keywords, etc. 

Use Case CategoryUse Case Description
2FAAny two-factor authentication with passcodes used to unlock accounts
Account NotificationsNotification sent to account holders about changes in accounts
Customer CareCustomer care interactions by the support and other customer-facing teams
Delivery NotificationsUpdates about the delivery of products and services
Fraud Alert MessagingNotifications of suspicious behavior identified by the business
Higher EducationMessages sent by colleges, universities, and other educational institutions
Low Volume MixedFor brands with multiple use cases and only need very low messaging throughput. Examples include test or demo accounts and small businesses (single Doctor’s office, single Pizza shop, etc.).
Machine to MachineMachine to Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine-to-Machine Campaign. Subscriber-facing campaigns are prohibited. This is a dedicated Use Case
MarketingCommunications related to time-bound events and sales
MixedAny messaging campaign containing 2 to 5 standard use cases.
Polling and votingSurveys, polling, and voting campaigns used for non-political purposes
Public Service AnnouncementMessages aimed at creating awareness about important topics
Security AlertNotifications that alert users about a potential breach of systems
Carrier Exemptions (Special Campaign)Exemption by Carrier.
Charity (Special Campaign)Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Proxy – Peer-to-peer, app-based group messaging with proxy/pooled numbers, supporting personalized services, and non-exposure of personal numbers for enterprise or A2P communications.
Emergency (Special Campaign)Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
Sweepstakes (Special Campaign)All gambling and sweepstakes messaging.
K-12 Education (Special Campaign)Campaigns created for messaging platforms that support schools from grades K – 12 and distance learning centers, excluding post-secondary schools.
Political (Election Campaigns) (Special Campaign)Part of an organized effort to influence the decision-making of a specific group. Available only to registered 501(c)(3/4/5/6) and Orgs with a Campaign Verify token.
Social (Special Campaign)Communication between celebrities/ influencers and their communities. Examples include YouTube Influencers’ alerts or Celebrity alerts.
Agents and franchises (Special Campaign)Brands that have multiple agents, franchises, or offices in the same brand vertical but require individual localized numbers per agent/location/office.
Sole Proprietors (Special Campaign)All small-volume messaging for sole proprietor entities

I already have a few long code numbers, do I have to register myself for 10DLC?

You don’t need to buy new numbers if you already use long code numbers. By following the registration process, you can enable your existing numbers to use the new A2P 10DLC service.

I am using the SMS-Magic product, but some other provider owns the numbers. What should be done in that case?

You need to contact your number provider. The 10DLC registration process needs to be completed by them. For more information, you can get in touch with us at care@sms-magic.com 

What are the typical steps for successful 10DLC registration?

Follow these steps to set up 10DLC for use with your 10DLC campaigns.

  • We register your businesses with TCR and help you to start submitting campaigns. 
  • We register your campaigns with key information based on the use case for each campaign.
  • We obtain your trust score and determine any carriers’ required throughput/ daily limit on messages
  • We establish your 10-digit long code with a new number or an existing one.

How do long numbers, short codes, 10DLC, and toll-free numbers differ?

Shortcode is a 4 to 6-digit number used by businesses for global non-consumer (A2P) messaging. These are ideal for Enterprise level, large-scale, unlimited customer bases and are generally used for marketing blasts, one-time passwords, fraud alerts, and more. Ex.: 156762

10DLC – is the industry-led long code solution for non-consumer (A2P) messaging. These are ideal for localized, in-branch or in-store, smaller, segmented customer bases and are used for chat (text and voice), event-based interactions, service updates, and appointment reminders. Ex.: +1 415 123 2678

A toll-free number (8XX), which has been text-enabled, was available for voice calls. These are ideal for enterprise-level or localized, large-scale or in-branch, low messaging volumes, and used for customer service chat (text and voice) customer feedback, notifications, and updates. Ex.: 1 (800) 227-4567

Number Type10DLCShort CodeLong NumberToll-Free Number (8xx)
Example+1 123 123 1234112312+1 123 123 9999+1 800 123 1234
Digit length10 digits5-6 digits10 digits10 digits
Messaging modelA2PA2PA2P and P2PA2P
Voice-enabledYes, US and CanadaN/AYes, US and CanadaYes, US and Canada
Requires brand vettingYesYes, US onlyNoNo
Requires campaign approvalYes, via TCR (The Campaign Registry)YesNoYes
ThroughputUp to 2400 msg/min with MNO approvalDepends on Brand Vetting Score10-500 msg/sec1 msg/sec10 msg/sec
MMSYes, US and CanadaYes, US onlyYes, US and CanadaYes, US and Canada
Keywords requiredOpt-in/outOpt-in/out and HelpNoStop, Unstop – Network managed
Endorsed by US carriersYesYesNoYes
Supported US carriersAT&T, Verizon, T-Mobile/Sprint, US CellularAllAllAll

Do I need to register? If so, what’s the deadline?

Yes, We strongly recommend customers complete registration as soon as possible. You must re-register on time to minimize the impact of these fees.

What happens if I don’t register?

Increased message filtering and fees will apply to messages sent without registration. We also expect that at a future date, unregistered messaging to the US via long code numbers will cease to be supported altogether.

What information is required for registration?

You will need to provide details about your business details and campaign use cases. The required info includes the business name, physical address, and business type (LLC, partnership, etc.).

What are the fees associated with the A2P 10DLC service?

Please refer to this page to understand the different prices associated with the A2P 10DLC service.

What’s next?

Fill the 10DLC registration form or contact our Screen magic team (care@sms-magic.com) to proceed with 10DLC, and our team will help you walk through the process from start to finish and provide you with the full information you need.

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ATTENTION!!!! - Urgent Action Required

There have been new changes by the TCR that require companies sending application-to-person (A2P) SMS or Text messages within the United States to register their Brand and 10-digit long code (10DLC) numbers they are using.

The goal is to build trust within the system while delivering high customer engagement. SMS Text Messages will start failing if you don't comply with these regulations.

SMS Magic team wants to help you complete this process so you can continue serving your customers.

Please click on the below link to complete the form, and our team will start the registration process.