Text Messages – These include text templates and free text messages that you can send to any recipient as a part of WhatsApp “session messages” i.e. these messages can get delivered only if the recipient is falling inside a 24 hr active window.

Media Messages – These include media messages that you can send to any recipient as a part of WhatsApp “session messages” i.e. these messages can get delivered only if the recipient is falling inside a 24 hr active window. Supported media messages include Images, Videos, Audio, Document files with a maximum size of 2.5MB.

MTM Templates- These are registered and approved text and media templates. Media messages can include Images, Videos, PDF documents, or Location. Businesses must use an MTM template if more than 24 hours have elapsed since their recipient last responded to them. These messages can also be sent if the recipient is falling inside the 24hr active window. 

For Salesforce, only text registered templates are supported. For Zoho and SMS-Magic Web Portal, text and media registered templates are supported.