Messaging Capacity

Messaging Capacity – Product and Provider  – Overview

This document covers the messaging capacity at the product level and at the number level (short code, long code, etc.).

Zoho Product

The messaging capacity for Zoho without a custom view list is 100 messages. For e.g. you can select a maximum of 100 records at a time.

On the other hand, there is no messaging limit for Zoho with a custom view list. This means, whatever number of records are there in the list will be processed.

Sr. No.Zoho CategoryMessaging Capacity
1.With custom view listUnlimited
2.Without custom view list100 messages

Salesforce Product

With Salesforce, you can send bulk messages with SMS-Magic in 4 ways, as shown in the table below:

Sr. No.SF CategoryMessaging Capacity
1.Send Bulk SMS Button200 records at an object level
2.Converse App BulkUnlimited (50 million records)
3.Campaign Object50k records
4.Bulk Messaging with Campaign Manager add-on PackageI million

Message Capacity with Provider

Long Code (10DLC)

Country – U.S.

The telecom provides a daily allowance for throughput which is allocated to each brand and is also tied to the brand’s EIN. If the brand is associated with multiple campaigns, the daily allowance will be shared with all campaigns. Based on your brand, the vetting score and brand tier is defined.

The following image illustrates AT&T and T-Mobile terms* with their relevant tiers and classes. 

Example: If the brand has a vetting score of 55 then AT&T will allow only 2400 messages per minute to their consumers. 

*The terms can be subject to change by MNOs at any point in time. Please refer to the official MNO documentation for the updated terms.

AT&T Messaging Capacity

T-Mobile Messaging Capacity


Country – U.S.

What is Toll-Free Message Verification?

Verified Toll-Free Messaging simply means that your business and use case has been reviewed in advance of sending traffic via Toll-Free numbers. 

Mobile carriers will apply the following industry-wide thresholds for messaging sent over any unregistered toll-free number:

Sr. No.DurationCapacity
1.Daily2000 messages
2.Weekly12000 messages
3.Monthly25000 messages

Short Code 

Country – U.S.

Sr. No.CategoryMessaging Capacity(per minute)
1.Dedicated short code600 messages
2.Shared short code300 messages

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Important Announcement!

URGENT! Please register the 10-digit business phone number (e.g. 555-555-5555) that your organization uses to send texts to consumers in the U.S. Failure to register may cause heavy penalties and disruption to all your text messaging communications.