A2P 10DLC

A2P 10DLC is a system in the U.S. that enables businesses to send A2P messages via 10-digit long code phone numbers. A2P 10DLC is specific to long-code messaging and does not affect short-code numbers messaging or toll-free numbers.

A2P 10DLC Pricing Overview

Three types of fees are associated with A2P 10DLC, namely the registration fees, campaign fees, and vetting charges (optional). 

Sr. No.	Category	Fees
1	Brand Registration	4$
2	Campaign Registration	Varies from campaign to campaign
3	Vetting (Optional)	40$

Brand Registration 

The registration fees are applicable while registering your U.S. A2P Brand and the Use Case, immediately when they are approved. Basically, these are the standard one-time registration fees that are charged at the time of 10DLC registration in the U.S. 

Campaign Fees

The table below shows campaign registration fees (use case types) that will be available for registration under the United States A2P 10DLC.

Sr. No.	Campaign use case type	Cost
1	Standard (See all standard fees here)	$10/month
2	Low-volume* mixed use case	$1.50/month
3	Special: Charity / 501(c)(3) Nonprofit	$3/month
4	Special: Emergency Services	$5/month

Vetting (optional)

Those who opt for vetting will have to bare primary vetting charges. Vetting is also provisioned with secondary charges that enable businesses to maximize their daily limits and throughput. 

The main benefit of opting for secondary vetting is that your brand will go under an additional review from carriers; which in return will maximize the throughput for every campaign and enable higher daily messaging limits. This will maximize the trust score and assure accuracy of information. 

Find out more about A2P 10DLC messaging capacity/throughput in the Messaging Capacity document here.

All Standard Fees

Campaign Type	Use	Campaign Registry Monthly Fee
2FA	Any authentication, verification, or one-time passcode	$10
Account Notification	Standard notifications for account holders, relating to and being about an account	$10
Customer Care	All customer interaction, including customer care and customer support including appointment reminders	$10
Delivery Notification	Information about the status of the delivery of a product or service	$10
Fraud Alert Messaging	Messaging regarding potential fraudulent activity related to an account	$10
Higher Education	Campaigns created on behalf of Colleges and Universities. It also includes School Districts and educational institutions that fall outside of the “free to the consumer” messaging model	$10
Low-Volume Mixed	Small throughput, any combination of uses	$2
Machine to Machine	Non-human, wireless communication between two or more physical assets	$10
Marketing	Any campaign with marketing and/or promotional content	$10
Mixed	Any undeclared combination of uses	$10
Polling and Voting	Requests for surveys and voting for non-political purposes	$10
Public Service Announcement	Any informational message meant to raise an audience’s awareness around an important issue	$10
Security Alert	A notification that the security of a system, either hardware or software, has been compromised and action needs to be taken	$10

Special A2P 10DLC campaign type fees

Apart from the standard registration fees, campaign and vetting fees, there are some special campaign fees which are as below:

Campaign Type	Use	Campaign Registry Monthly Fee
Agents and Franchises	Brands that have multiple agents, franchises, or offices but require individual local phone numbers for each	$30
Carrier Exemptions	Exempt campaigns designated by carriers	$10
Charity	Messages from a registered charity including 5013C charities, but excluding religious organizations	$3
Emergency	Messages promoting public safety and health following a natural disaster, conflict, or any other emergency situation	$5
K-12 Education	Messaging for K-12 educational institutions and distance learning centers, but not post-secondary school	$10
Political Campaigns	Any messaging intended to influence the decision-making of a specific group, but for pre-vetted Federal campaigns and select organizations only.	$10
Proxy	Peer-to-peer, app-based messaging with proxy/pooled numbers	$10
Social	Messaging within or between closed communities like influencers’ alerts	$10
Sole Proprietor	Sole Proprietors are individuals with a billing address, but without an EIN / Tax ID	$.75
Sweepstake	Messaging for or around sweepstakes and contests	$10
Platform Free Trial	Free trial messaging	$0
UCaaS High-Volume	Unified communications as a service	$10
UCaaS Low-Volume	Unified communications as a service	$2