Industry Announcement: Surcharge on Domestic A2P SMS Traffic from Telecom Operators in India

Dear Customer,

Greetings from SMS-Magic!

We value your association with SMS-Magic and thank you for using our product.

We would like to bring to your notice that all Telecom operators in India will be commercially going live from 1st September 2020 and an additional DLT charge of INR 0.025 per SMS will be applicable.


With the continuing change in the messaging space, we are working hard towards keeping you informed about important industry updates.

All Telecom operators in India are now commercially going live from Sept 1, 2020, and have released a formal communication that all Domestic A2P SMS traffic will be subject to an additional DLT scrubbing charge of INR 0.025 per SMS submitted to the operator DLT platform from 1st Sept 2020.

This additional per SMS charge will be applicable to all our Postpaid and Prepaid Customers from 1st August 2020. (For all Postpaid Customers, the invoice that will be raised in September 2020, for August 2020 usage, will carry the additional charge of INR 0.025 per SMS, for all SMS submitted to the DLT platform).


Post 1st September 2020, SMS-Magic will be adjusting the credits at the end of every month as per the volume of SMS consumption. Accordingly, we will be sending you the bill.

There will be no disruption to your services at this time. Bandwidth will be passed through this fee at the same rate we are charged from Tuesday, September 1st, and will appear as a unique line item on your invoice.

In case of any queries, feel free to write to/call our Customer Support Team at:
Email ID:
Phone: US: 1-888-568-1315 | UK: 0-808-189-1305 | AUS: 1-800-823-175

Was This Article Helpful?

Important Announcement!

URGENT! Please register the 10-digit business phone number (e.g. 555-555-5555) that your organization uses to send texts to consumers in the U.S. Failure to register may cause heavy penalties and disruption to all your text messaging communications.