We all know researching new products can be a pain. So here’s our first tip for anyone purchasing business text messaging for sales reps or call centers: not all messaging products are created equal. Certainly not when it comes to handling sales conversations.
Many of them promise the same capabilities but they don’t deliver the same results. The deltas between products can make the difference between effectively handling 10X more sales leads, or losing those leads forever. What’s worse is that the wrong product can increase your lead volume in marketing, then tank your revenue due to sales overwhelm, dropped opportunities and a reduction or complete loss of your personal touch.
Research shows that conversions increase by 391% when a demo request gets a response within one minute. On the flip side, your chances of ever qualifying a lead drop by 80% if you take more than 5 minutes to connect. When you consider that 55% of companies take longer than 5 days to respond, it’s obvious that the right business text messaging solution will help you immediately respond and significantly increase your revenue results.
Here are some buying questions that will guide you to accelerate your purchasing decisions, and make sure you get all the facts.
If everyone says the same things about their products for business text messaging, how do you, as a sales leader, know what to believe? What questions should you ask? What capabilities should you expect?
Whether you’re selling a product or service or recruiting students or candidates, you need the best business messaging possible.
Here are some key questions you need to think about when choosing your solution.
Because conversions increase dramatically when a request gets a response within one minute, having the ability to auto-respond to requests can be the difference between gaining and losing a new customer. When that response includes profiling abilities, you capture the insights your reps need to create personal conversations right out of the gate. Here are key questions to ask a vendor:
Messaging is proven to drive 6-10x more leads. That means your reps need the right tools to effectively manage that volume increase to close more revenue. Key questions to ask your vendor include:
To quickly cultivate personal, relevant conversations, your reps must have access to a complete history of all conversations, current and past, for every individual buyer. When considering a messaging solution, think about:
We all know a small percentage of reps close a lot of business. When you understand the messages they use to win those deals, you should be able to share them across all of your sales team. That way every single rep is leveraging consistent, winning information. When your lead reps develop even more powerful messages, you should be able to easily update your responses. That’s a powerful way to get more productivity AND a personal touch that’s successful for each rep. Here’s what to ask:
Questions to ask include:
We all know that messaging drives more leads into the pipeline for your reps. A true sales messaging platform makes the difference between dramatically increasing your revenue and losing even more of those deals due to a lack of a personal touch.
Many messaging programs claim to be designed for sales productivity. Unfortunately, they are designed for simple messaging interactions across a wide range of uses.They don’t include the key capabilities a sales team needs to offer buyers the personal touch that closes the deal.
Be sure your messaging platform offers the above capabilities. Anything less will mean your reps have to work harder to get personal, even as they have to handle dramatically more leads.
The right platform makes handling that volume easy. The wrong product will reduce your personal touch, conversations will be lost and your revenue will be impacted.