by Rebel Brown | Mar 22, 2018
We all know that when we’re not relevant with a prospect, they find a vendor who is. Conversational text messaging gets you relevant and keeps you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your...
by Ardath Albee | Feb 6, 2018
Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An...
by Ardath Albee | Jan 25, 2018
Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional...
by Nupur Maskara | Jan 19, 2018
Customers who are emotionally connected are more than double[1] the value of highly satisfied customers, on a lifetime basis, according to Harvard Business Review (HBR). Empathy gets a lot of lip service from marketers and salespeople, but to grow our companies we...
by Nupur Maskara | Nov 21, 2017
Facing a talent shortage? Consider passive talent. Seventy percent of potential candidates are passive talent, says a recent LinkedIn[1] study. However, since they are not actively looking for a job, getting their attention is a challenge. They would be reluctant to...
