The A to Z of Conversational Text Messaging

The A to Z of Conversational Text Messaging

Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations...
Recruiting via Texting Attracts More Millennial Candidates

Recruiting via Texting Attracts More Millennial Candidates

Millennials are now the largest generation in the United States, according to Pew Research Center. However, recruiting them is challenging because they are motivated by factors different from those valued by previous generations. Additionally, recruiters have their...