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SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns because text messaging is widespread, affordable, real-time and flexible.
Anyone can execute an SMS marketing campaign, but the success of the campaign depends on rules, compliance and using the right strategy. Without a strategy, marketers may be executing campaigns completely unaware that their text message marketing tactics are causing them greater damage than good. SMS marketing campaigns requires Opt-In and Opt-out options to be given to your audience.
If you do not want to become one of those businesses that sees more customers opting out than opting in, note the following reasons people Opt-Out from SMS Marketing campaign and what can you do to increase Opt-Ins.
The reasons above provide plenty of motivation for your prospects and customers to opt-out of your SMS marketing Campaigns. Let’s look at the flip side to the steps you can take to give customers reasons to opt-in to your text marketing campaign.
It’s just as important to be aware of what causes consumers to opt-out as to opt-in to your SMS messages and campaigns. Use these steps to proactively manage your text message marketing to expand reach and solidify a position in your target markets. These dos and don’ts for SMS marketing campaigns will help you formulate a winning strategy to drive high-performance outcomes. Given the noisy channels you’re up against, text message marketing definitely has its upsides.
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