Use Text Message Surveys to Get Personal with Customers

Use Text Message Surveys to Get Personal with Customers

Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after […]

SMS Text Messaging Increases Marketing Efficiency

SMS Text Messaging Increases Marketing Efficiency

For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, texting will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then analyze […]

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