Consumers’ expectations continue to become more demanding. They want fast responses and less effort required when communicating with the brands they favor. If you want to market in real time, your best choice is to use SMS messages.
People check their phones every 15 minutes or so, even without the ping of a notification. Smartphones have become the device of choice for nearly all of us—young or old. We use them to message our friends and family, search online, play games, use apps, read email, and occasionally to make a call.
Because our mobiles have become second nature to us, we also prefer to use them to contact businesses and brands. But that doesn’t mean we want to call them. According to a recent survey by Ellie Mae, 97% of consumers asked want texting to be part of the sales conversation.
Interestingly, Gartner’s 2017 Channel Survey found that there’s a place at every stage of the customer journey for messaging.
This means that both marketing and sales can use text messaging to advantage. The better aligned the two functions, the more consistent and relevant the communication. An advanced conversational text messaging platform enables this to happen because the entire texting history for every prospect or customer is captured in an ongoing conversational flow that allows everyone involved to see what’s been said and responded to in the past.
You’ll know instantly how to be relevant and what will add value to the conversation given the customer’s relationship with your company. And that’s powerful, considering that visibility into prospects and customers remains one of the biggest challenges to both marketers and salespeople.
Before you start messaging your prospects and customers, you’ll need to get their consent via a compliant opt-in. This is critical, and it’s a regulation, so make sure to do this first.
The best part about using SMS messages for real-time marketing and sales is that keywords can be used to trigger alerts to a member of the team to step into the conversation in real time and engage with the prospect or customer. The speed of response and the ability to blend automated messaging with human messaging is something that is complex and difficult to do with other channels.
Advanced messaging platforms are built to enable this combination. This means that real-time can become a reality for marketing and sales, rather than the pipe dream we’ve had for years that technology has promised but not lived up to. Well, now it has.
Get a free trial and see the magic of real-time messaging for marketing and sales. We’ll support you every step of the way.