It would be an understatement to say the world changed drastically in 2020. Businesses who were not already using digital tools to connect with customers were forced to adopt new ways of communicating. If they ignored the need for new communication channels they would not survive.
In order to continue generating revenue, companies must have the infrastructure to support the massive shift to a completely digitized world. Messaging continues to prove to be one of the most important and effective ways to communicate with customers and leads.
Your audience is more comfortable than ever communicating with businesses via messaging. And not just text messaging! You can chat with them on other platforms as well including WhatsApp and Facebook Messenger. The more willing you are to try new communication channels for your business, the more revenue you’ll see.
With emerging marketing channels and tools, it is time for businesses to shift their traditional marketing channels to the new multichannel technologies.
Multichannel messaging will continue to grow in popularity. Finding the right communication rhythm to engage with your customers is important. So how do you actually build a powerful multichannel messaging strategy? Here are 4 tips:
Today, there is no one way or one channel to communicate with each other. People start their chat with a Facebook message, switch to WhatsApp, and end their conversation via Instagram or a text message. Meeting your audience on their preferred channel will lead to increased customer engagement and revenue.
Multichannel messaging will continue to engage customers this year:
To run successful campaigns, your messages have to be personalized. More and more companies are adopting multichannel messaging, so finding ways to not get lost in the noise or annoy customers will be key. For this reason, most brands are drifting away from traditional sales and bulk marketing messages and are focusing on personalization. Your audience will appreciate the extra time and effort you’ve put into personalizing their communication and you’ll create loyal and engaged customers.
We know it can feel overwhelming to learn and test out new communication channels. We’ve helped thousands of companies get started on their multichannel messaging efforts and we’d be happy to help you take the next steps.
Reach out and we’d be happy to give you a personal tour and share examples from our clients!