Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously causing distress.
The problem: Failed SMS delivery across carriers. This problem is inconvenient for personal texting. For business text messaging it causes significant issues.
With text messaging, you pay for every message that you attempt to send, not just the ones that are delivered. Managing SMS delivery is just as critical as your messaging strategy. If your audience doesn’t receive your messages, your strategy fails. You don’t want to be unaware of undelivered messages and then run into problems in the future.
Controlling SMS Delivery impacts more than just getting a message to a recipient.
That’s a lot of things to keep track of just to make sure your messages get delivered. The good news is that the right SMS partner can simplify this for you, so you don’t have to spend extra time and stress on deliverability.
Your messaging vendor’s delivery service should make it simple for you to quickly track and control all of the above metrics. Here’s how:
The numbers used to send automated campaigns vs have interactive conversations carry different rules for how many messages and at what speed you can send. Your vendor should:
Your vendor should provide dashboards that you let you monitor and aggregate at a granular level. The dashboards should allow you to:
Every time a message fails, you are charged a message credit or credits. That means SMS delivery impacts your overall budget control. Your vendor should provide:
Your vendor should offer simple ways to send alerts concerning delivery based on what matters to your business, using pre-defined rules. You should be able to:
SMS delivery is critical. Messages need to get to recipients and you should know right away if that’s not happening. You need budget tracking for missed deliveries so you know when inappropriate content triggers SMS failures. That way you are quickly able to correct the problem.
Be sure to find a vendor that offers what you need. Don’t fall for SMS delivery reports from carriers. They simply aren’t enough.
If you’re interested in learning about how SMS-Magic provides optimized SMS deliverability, reach out and we’d be happy to chat!