To meet the demands of today’s customers, many contact centers are investing in technology to balance operational excellence with service excellence. Conversational messaging is one technology that helps contact centers achieve that balance, while giving customers...
To meet the demands of today’s customers, many contact centers are investing in technology to balance operational excellence with service excellence. Conversational messaging is one technology that helps contact centers achieve that balance, while giving customers...read more
For every dollar your management invests in a CRM system, they expect you to get more than a 5X return. Your sales team can contribute to this ROI by embracing the CRM as a valuable part of their daily sales activities. Integrating business messaging with your CRM is...read more
Earlier this summer, Salesforce published 9 trends that will have the most impact on the future of sales. This post focuses on Trend 4: Modern selling continues to expand into more digital channels. Their assertion is that channels previously reserved for just...read more
While email still has the lion's share of a financial firm's business communications, social media and text messaging are growing in importance to both advisors and investors in how they conduct business. This shouldn't be surprising given that 30% of financial...read more
One of the concerns we hear most from companies considering using business text messaging is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can't use text messaging to grow their business. With the Converse platform,...read more
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued...read more
Consumers want to be served on the channels they use every day, not those that happen to be convenient for your business. Research conducted with contact centers conclude that they’re enabling messaging channels for customer service, but consumers say the reality just...read more
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