Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the...
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the...read more
Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel...read more
When it comes to service, customers want results—and they want them fast. Research from Marketing Strategies International found that 46% of consumers prefer texting for customer service over phone or email. For millennials, this percentage preferring text for...read more
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations. Salesforce’s State of the Connected Customer report...read more
Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There's a...read more
Consumers are putting the pressure on sellers for real-time responsiveness. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now...read more
Though SMS is not a new technology, it’s experiencing a renaissance as the most used function on smartphones worldwide. The largest generation is the world—millennials—prefer it over any other form of communication for interacting with the brands they love. Using SMS...read more
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