The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. Business text messaging is core to a mobile first strategy. But the true value is in...
The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. Business text messaging is core to a mobile first strategy. But the true value is in...read more
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with...read more
Of consumers asked, 59% said they have higher expectations for customer service now than they had a year ago, according to the 2018 State of Global Customer Service Report. And when asked if the process of engaging with customer service to get questions answered is...read more
Events are growing in importance to organizational success. Bizzabo's Event Marketing 2018 research found that 87% of C-Suite executives believe in the power of live events and 86% of event marketers believe that technology can have a powerful impact on the success of...read more
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent...read more
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn't have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMS...read more
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that text messaging is growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your...read more
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