One of the regular questions we get is about how business text messaging is better than personal messaging, or how it’s different. We’ve all become so accustomed to our personal texting on our cell phones, we assume that’s what we use for business texting. That’s not...
One of the regular questions we get is about how business text messaging is better than personal messaging, or how it’s different. We’ve all become so accustomed to our personal texting on our cell phones, we assume that’s what we use for business texting. That’s not...read more
Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There's a...read more
Consumers are putting the pressure on sellers for real-time responsiveness. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now...read more
Though SMS is not a new technology, it’s experiencing a renaissance as the most used function on smartphones worldwide. The largest generation is the world—millennials—prefer it over any other form of communication for interacting with the brands they love. Using SMS...read more
For every dollar your management invests in a CRM system, they expect you to get more than a 5X return. Your sales team can contribute to this ROI by embracing the CRM as a valuable part of their daily sales activities. Integrating business messaging with your CRM is...read more
Earlier this summer, Salesforce published 9 trends that will have the most impact on the future of sales. This post focuses on Trend 4: Modern selling continues to expand into more digital channels. Their assertion is that channels previously reserved for just...read more
While email still has the lion's share of a financial firm's business communications, social media and text messaging are growing in importance to both advisors and investors in how they conduct business. This shouldn't be surprising given that 30% of financial...read more
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