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When to Use Text Messaging vs. Email in Marketing

When to Use Text Messaging vs. Email in Marketing

How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage...

When to Use Text Messaging vs. Email in Marketing

How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage...

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4 Tips for Opt-In Compliance for Business Text Messaging

One of the concerns we hear most from companies considering using business text messaging is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can't use text messaging to grow their business. With the Converse platform,...

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Use Text Messaging to Grow Loyalty Program Engagement

The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued...

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Why Contact Centers Must Use Messaging Channels

Consumers want to be served on the channels they use every day, not those that happen to be convenient for your business. Research conducted with contact centers conclude that they’re enabling messaging channels for customer service, but consumers say the reality just...

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Use Text Message Surveys to Get Personal with Customers

Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with...

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Increase Audience Engagement with Event Text Messaging

Events are growing in importance to organizational success. Bizzabo's Event Marketing 2018 research found that 87% of C-Suite executives believe in the power of live events and 86% of event marketers believe that technology can have a powerful impact on the success of...

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