How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage...
How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage...read more
One of the concerns we hear most from companies considering using business text messaging is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can't use text messaging to grow their business. With the Converse platform,...read more
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued...read more
Consumers want to be served on the channels they use every day, not those that happen to be convenient for your business. Research conducted with contact centers conclude that they’re enabling messaging channels for customer service, but consumers say the reality just...read more
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with...read more
Of consumers asked, 59% said they have higher expectations for customer service now than they had a year ago, according to the 2018 State of Global Customer Service Report. And when asked if the process of engaging with customer service to get questions answered is...read more
Events are growing in importance to organizational success. Bizzabo's Event Marketing 2018 research found that 87% of C-Suite executives believe in the power of live events and 86% of event marketers believe that technology can have a powerful impact on the success of...read more
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