Did you know 9 out of 10 consumers prefer text messaging over other channels? And with a 98% open rate (vs 20% with email) it’s shocking that some businesses still are not using SMS. People are sick of getting spammed with phone calls and will leave emails unread for weeks. Especially during a time when stress is high and there is a lot of unknown, you want to connect in a meaningful way, rather than being another frustrating call or annoying email.
By choosing to communicate via text messaging, you’re able to offer personalized and thoughtful communications. But, how do you turn that into sales?
Using Text Messaging to Drive Sales
1. 24/7 Response Rates.
Forbes recently reported that 40% of leads come in after-hours, particularly nights, weekends and holidays. With text messaging you can set up automated responses that ensure you’re always quick to respond to a lead. This is important because we know the company that responds first to a lead gets the business over 40% of the time. And the longer you take to respond, the less likely you are to even ever engage in a conversation with that lead. Text messaging is the tool that allows you to respond 24/7 and never lose a lead again.
2. Personalized Conversations.
Research shows 42% of Americans say that if a company doesn’t provide them with a personalized experience, they’re likely to switch brands. With text messaging, you can create profiles through keywords which help you deliver interactive personalized conversations. Often companies only use keywords for opt-ins, and while that is important, you can use them for so much more! Keywords help you understand more about someone, add to their profile and trigger information that the keyword says they want.
Using automated text messages helps you get your messages sent to the right people in a timely manner. It also saves you time by allowing you to set up automated responses, set up appointments with clients and quickly provide important information to customers. You can also set up long-term lead nurture follow up so you stay in touch with leads long-term.
4. Conversation History.
With text messaging you’re able to save and access all of your conversations with leads. You have personal insights and related conversations for every lead. This way, reps always deliver fast, personal responses leading to loyal customers and shorter conversion times.
5. Clear and Concise Communication.
Your audience likely has a short attention span. But that is ok because with text messages you only have a certain amount of words you can use to convey what you want to say. This forces you to make sure every message you are sending is clear and to the point. This isn’t always easy, but your leads will appreciate that they do not have to read through entire paragraphs. And they’ll be more likely to actually read through what you send them, vs when they receive a lengthy email or voicemail.
The Bottom Line
By texting prospects during your sales process, you’re more likely to convert them into clients. Messaging drives sales because you are able to respond 24/7, create personalized conversations, automate lead nurtures, access conversational history, and provide clear and concise conversations.
Want to see how SMS-Magic Converse helps clients achieve all of this with text messaging? Reach out and we’d be happy to give you a personal tour and share examples from our clients!