We all know that text message marketing is a great way to connect with your audience, especially in the current business climate. But, with more companies jumping on board with text messaging, you want to make sure your messages are clear, to the point, and unintrusive. You don’t want customers or leads opting out just because of poorly written messages.
You have less than 160 characters to use in any message, so you want to make it count. You’ll want to start with thinking about the overall content and guidelines for all of your messaging campaigns. It is easy to write 160 characters, but it is much harder to write 160 characters that have impact and create engagement. It’s worth the extra time it takes to fine-tune your messages in order to get better results.
Below are our recommendations for key elements that will help you write better messages for your text message marketing campaigns.
Below is an example of a text message that includes all of the recommendations listed above.
Text message marketing offers a significant opportunity for businesses to better communicate with prospects and customers. When you follow these best practices, and adhere to compliance regulations, you will increase the number of conversations you have with your audience. You’ll also deepen your engagement and loyalty through these well-crafted campaigns.
Through personalization, a clear purpose, and a simple call to action you’ll offer value through your messaging campaigns and your customers and leads will appreciate, and even look forward to, your communication.
Want to see how SMS-Magic Converse helps clients achieve all of this with text messaging? Reach out and we’d be happy to give you a personal tour and share examples from our clients!