OMI and SMS-Magic Join Forces to Deliver Integrated Conversational Messaging

OMI and SMS-Magic Join Forces to Deliver Integrated Conversational Messaging

June 3, 2022

PUNE, INDIA – Outsource Management Inc., a leading mid-market enterprise cloud solutions firm, and SMS-Magic, a powerful conversational messaging platform, are announcing their new partnership.

“OMI has a deep expertise across the Salesforce Cloud Platforms, and we felt SMS-Magic would fit perfectly in our technology stack to leverage conversational messaging for our partners and clients,” said Paul Sciandra, COO and managing partner of OMI’s Digital Transformation Practice. “We got to know SMS-Magic from the Salesforce AppExchange and have worked with them on many occasions. Making the partnership official brings the expertise of this top provider directly to OMI clients.”

Businesses engage OMI to maximize current investments in their cloud platforms, CRM, marketing automation, service cloud and digital transformation initiatives. OMI delivers best-in-class solutions that drive real growth through partnership with leading cloud providers like, Microsoft, Google and more.

SMS-Magic looks forward to providing OMI clients the very best in conversational messaging, including the industry’s first Conversational Messaging Hub. All conversations are tracked in one inbox, giving OMI partners and clients a central hub for all campaigns and conversations, serving sales, marketing, operations, and customer service teams.

“OMI provides powerful solutions focused on meeting specific business challenges,” said Tripp Wallace, Partner Account Manager – North America. “We are excited to work with them to help their clients share meaningful conversations, establish strong relationships, and drive positive business outcomes with conversational messaging.”

About Outsource Management Inc.

We make CRM work! OMI started as a company in 1997, and ever since it’s been applying cutting-edge technology to deliver the most innovative and scalable solutions for its clients. During these 20 years, OMI has accumulated an immense knowledge base, enough to take on virtually any project imaginable. OMI is a certified Salesforce cloud service provider and assists its clients with a full spectrum of Salesforce cloud services – from onboarding administration services to third-party integrations and vertical application development. Visit Outsource Management Inc. to learn more.

About SMS-Magic

SMS-Magic is a powerful messaging platform that enables better business conversations across multiple channels including text messaging, WhatsApp, and Facebook Messenger. The company provides consent-based business-to-person messaging for high-stakes conversations and customer engagement at scale.

Visit to learn more. 


Lori Sutton, Vice President, Marketing