Once a buyer opts into your SMS text messaging program
, you know that you have their attention. This is your opportunity to begin building a meaningful, trusting relationship with your leads by guiding them through the home buying process.You know that home buyers, particularly first-time buyers, can come at you with a lot of questions. As you move through the buying process from inquiry to show to sale, they come at an increasingly furious pace and with escalating urgency. Using conversational text messaging can help you keep up with it all, serve more clients, and build better relationships with all of them.Here are some examples of how real estate agents use text messaging to guide home buyers through the purchase process.