How Upstart uses personalized contextual messaging to solve an important piece of its loan funding puzzle & retains customers


Messages were sent in
6 months


Customers were retained by Upstart in 6 months

Upstart is a leading AI lending platform partnering with banks to expand access to affordable credit while reducing the risk and costs of lending for their bank partner.


Millennials & younger loan applicants often don’t get loans due to inadequate credit history. Upstart’s mission is to serve them. However, communication with them was a challenge. Millennials want to communicate in the medium of their choice & comfort – messaging – not on emails/telephone.

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