How Upstart uses personalized contextual messaging to solve an important piece of its loan funding puzzle & retains customers
233+
Messages were sent in
6 months
100+
Customers were retained by Upstart in 6 months
Upstart is a leading AI lending platform partnering with banks to expand access to affordable credit while reducing the risk and costs of lending for their bank partner.
Problem
Millennials & younger loan applicants often don’t get loans due to inadequate credit history. Upstart’s mission is to serve them. However, communication with them was a challenge. Millennials want to communicate in the medium of their choice & comfort – messaging – not on emails/telephone.