of email opt-ins also opted in for SMS alerts, indicating an interest in immediate notifications.
of the external traffic to the promoted YouTube videos can be attributed to SMS alerts.
Little Kids Rock is a national nonprofit that transforms lives by restoring, expanding, and innovating music education in our schools. Their network of thousands of K-12 teachers across 44 states lead a national movement that brings innovative & inclusive music education to students.
In March 2020, Little Kids Rock had to completely shift their program service operating model as schools & in-person workshops closed due to shelter in place orders. Their constituents, music educators, were scrambling to navigate new distanced learning environments & needed new digital resources that could be used at home. At the same time, email was being overloaded with COVID-19 communication across all industries.
Little Kids Rock quickly needed to figure out:
• How they were going to stay connected with their community of music educators
• How they could best deliver more content in an online format
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