sms-magic

Grassroot Soccer, an NGO, uses the power
of Soccer to educate the communities to
stop the spread of HIV.

Grassroot Soccer (GRS) is an international public health NGO headquartered in Cape Town, South Africa that uses the power of soccer to educate, inspire, and mobilize communities to stop the spread of HIV. 

Problem

GRS needed a way to send SMS to its participants – secondary school students in South African townships – in a quick, easy, reliable manner.

Grassroot Soccer needed to find out:

  • Customized Salesforce database to house its program and data, including contact information of its participants.
  • An application to send SMS that could integrate with this existing platform.
  • Email was not a very effective option because the internet is not easily accessible to everybody, anytime.

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