What is SMS Messaging?

Welcome to SMS Messaging for Business

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What is SMS Messaging?  We hear that question all the time.

After all, business messaging is so different from personal messaging. Yes, you need to think about regulatory compliance, carrier compliance with the different types of codes (numbers) and associated rules. But there are so many opportunities!  You can automate business SMS messaging for marketing sales and service, to eliminate tedious manual conversations so your people focus on your customers, candidates, students and more. Plus, your reps can handle 10X the volume of conversations with messaging vs phone calls. That’s just the beginning of the answer to “What is SMS Messaging?”

This course is designed to give you an overview of what is SMS messaging for business,  including the fundamentals, an overview of compliance, a discussion of the  significant results you will achieve and use cases that guide you to effectively integrate messaging with your marketing, sales and service communications.

Each document in this course builds on the previous one, so you’ll get the most out of the information and insights if you proceed as follows:

1.What is SMS Messaging?

This document is designed to give you an overview of SMS messaging for business. In it you’ll learn about the rapid growth of SMS messaging and the results you will achieve.

2. Use Cases for SMS Messaging in Marketing

This guide shares an overview of the applications and use cases for SMS messaging in your marketing organization. You’ll find 6 powerful use cases for messaging that will significantly increase the ROI on your marketing campaigns and overall marketing organization. Plus, you’ll learn how to give sales more qualified leads than ever before.

3. Use Cases for SMS Messaging in Sales

This guide shares the simple yet powerful use cases for implementing SMS messaging in your sales organization. You’ll find 6 powerful use cases for messaging in sales that will significantly increase your conversion rates even as you converse with a larger number of prospects. The result? More sales, faster than ever before.

4. Use Cases for SMS Messaging in Service

This guide shares use cases and ideas for improving the results of your service organization with SMS  messaging. You’ll find 7 use cases proven to significantly increase customer satisfaction and loyalty by offering better service, faster resolution and communication the way your customers want.

5. Driving Value with SMS Messaging for Marketing

This guide shares more detailed use cases and best practices for using conversational text messaging in your marketing organization. You’ll learn the key ways that marketing can leverage conversational messaging, best practices for marketers and review customer case studies that share how to implement these best practices for increased prospect conversations.

6. Driving Value with SMS Messaging for Sales

This guide shares more detailed use cases and best practices for using SMS text messaging in your sales organization. You’ll learn how sales can better serve customers and convert prospects more effectively with SMS text messaging. You’ll also learn about best practices for sales and review customer case studies demonstrating the use of these best practices and the results you can expect as you convert more revenue.

7. Driving Value with SMS Messaging for Service

This guide shares more detailed use cases and best practices for using SMS text messaging in your customer service operations. You’ll learn why SMS messaging is the preferred channel by customers for service discussions, explore best practices for service teams and review customer case studies that share best practices for conversational messaging in service.

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