Use Conversational Business Texting to Turn Passive Talent into Active Candidates
How to use conversational business texting to attract passive candidates
1. Look up your candidates’ “professional exhaust.”
See if they have written white papers or blog posts that show their subject matter expertise. Or if they belong to a professional community online, join that and see how they interact with others. This will help you write more personalized texts when you’re ready to make contact.
2. Understand why candidates might be motivated to shift jobs.
Can you offer something that they’re not getting at their current workplace? Discuss with your client on career advancement opportunities that you can offer, as that is often a key motivator for candidates to change jobs.
How a recruiter used conversational business texting to convert a passive candidate into an active one
Most candidates replied YES, choosing to stay in Top Talent’s texting program.
Nurturing passive talent with conversational business texting
More than a third of North American firms make less than 25% of their total placements from candidates already in their ATS or CRM, according to a 2017 Bullhorn study.
Those who replied entered Dave’s list of prospective candidates, widening his talent pool. This made it easier for him to restart a conversation with them, as they knew him and no icebreakers were required. He could then fill more open positions and reduce his time-to-hire, too.
This is just one example of how conversational texting can help you turn passive talent into active candidates. Now it’s time for you to use your hands.
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50% of Wavelength’s locum doctor candidates opt to receive text messages throughout their recruiting cycle from job notifications to sharing interview details and timesheet reminders. Talent Rover, a recruiting and staffing platform, enables customers to message candidates which increases productivity and reduces recruiters’ time-to-placement.
50% of Wavelength’s locum doctor candidates opt to receive text messages throughout their recruiting cycle from job notifications to sharing interview details and timesheet reminders.
Talent Rover, a recruiting and staffing platform, enables customers to message candidates which increases productivity and reduces recruiters’ time-to-placement.