Real Estate Agents Use Texting to Simplify Home Buying

Once a buyer opts into your SMS text messaging program, you know that you have their attention. This is your opportunity to begin building a meaningful, trusting relationship with your leads by guiding them through the home buying process.

You know that home buyers, particularly first-time buyers, can come at you with a lot of questions. As you move through the buying process from inquiry to show to sale, they come at an increasingly furious pace and with escalating urgency. Using conversational text messaging can help you keep up with it all, serve more clients, and build better relationships with all of them.

Here are some examples of how real estate agents use text messaging to guide home buyers through the purchase process.

Respond to Initial Inquiries

Simply responding to basic inquiries about your property listings can monopolize your time. Fortunately, you can easily automate your most popular buyer questions and reduce the time it takes to respond to them. Your replies will be faster and your buyers are sure to appreciate it. Here’s how you get the conversation started with a basic inquiry.

When the buyer sends the text, the SMS platform triggers an automated response based on the keyword “220MainSt”
 
When the buyer replies, your pre-set workflows can also confirm and send them additional details about the house like amenities, special features, information about schools and more to pique their interest. For example:
 

The top reason why buyers choose and give referrals to agents is response time, according to a recent CAR survey[1]. The more responsive you are, the more likely it is that you’ll get the sale, and the more likely it is that you’ll be recommended to others.

Answering your buyer’s questions quickly via text not only helps you build a trusting relationship, it allows you to build detailed profiles of all your clients.

Build Your Buyer’s Profile

The more you know about your buyer, the faster you can help them find the right home. You can gather all the information you need with texts simply by asking the buyer a series of questions. The answers are then added to your database, allowing you to automatically send your buyers listings, updates, and information that will help speed the time to closing.

You can start building the profile as soon as a buyer asks for information about a property.

Allowing buyers to schedule and reschedule by text will help keep you on top of everything and reduce the no-shows that can waste so much of your time.
 

Once you know what they’re looking for you can send them a link to listings they may be interested in.
 

Schedule Showings and Meetings

Your appointments take up a big chunk of your day. To make the most of your valuable time, you can schedule and confirm appointments by text, automatically send reminders, and make rescheduling easy for both you and your clients.

Allowing buyers to schedule and reschedule by text will help keep you on top of everything and reduce the no-shows that can waste so much of your time.
 
An hour before your appointment, you can send a reminder and give an opportunity to reschedule:
 

Send Property Alerts and Updates

You can get ahead of many questions just by sending automated alerts and updates to buyers about properties they are interested in. A few examples of this include:

  • Price changes
  • Offer submission deadlines
  • Status changes (in-contract, pending, sold)
  • New similar properties on the market
  • Interest rate changes

Guiding your buyers through the buying process with conversational text messaging lets you be there for them every step of the way while saving you time. It helps you talk to buyers on their terms and keep them engaged until the day the keys are in their hands (and the commission check is in yours!)

Source
[1] https://www.car.org/marketdata/surveys/buyer/

Related Resources

Use Cases

Selling Home Buyers on Conversational Text Messaging

Find out how texting can help you automate a lot of your daily inquiries, serve your clients better and close more real estate deals.

Writing Effective Text Message Conversations for Home Buyers

Learn about the best practices for crafting the ideal text message. Find out how you can use advanced messaging platforms that integrate with your CRM to automate messages and reduce your workload.

Automating Real Estate Documentation with SMS Messaging

Here’s how you can use automated text messaging to simplify your documentation process. Remind clients when they need to supply information, sign a form or provide other feedback, via texting.

Case Studies

Streamline the Real Estate Process with Text Messaging

California based real estate agency Beer Home Team uses one-to-one messaging and automated messaging flows to better engage with leads and customers and increase team capacity.

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