11 Ways to Use Text Messaging for Marketing Results
There are so many ways to use text messaging for marketing to attract and engage your buyers. The only limits are in your imagination!
Following are 11 ideas to get you started.
Conversational Text Messaging for Marketing
1. Send a simple survey to find out what’s relevant to your buyer
Relevance is the number one thing buyers want from you. The relevance gap is also the biggest issue your buyers have with you. Text messaging makes it easy to learn what interests your buyers so you get and stay relevant. Just ask them!
2. Entice your buyers to answer questions and win prizes and offers
Gamification can increase your response rates and return buyers. Ask your buyers to respond to profiling questions with the offer of a prize or discount. You’ll learn more about them, send them more relevant content and offers, and they’ll like you even more.
3. Celebrate special days with your customers
Everyone loves a birthday or anniversary. Celebrate with your customers to earn their appreciation and loyalty. Be sure questions to capture their important personal dates are part of your surveys and you’ll be all set to go.
4. Reward customers for positive reviews or referrals
Use conversational text messaging to reward the behavior you want from your buyers. You can also send them offers or special discounts when they give you a less than satisfactory review or comment.
5. Text for unique and relevant opportunities
As you learn your audience preferences, you can alert them when something really special is available or happening that interests them. Give them a sneak peek ahead of everyone else with a simple message. They will know you care and feel special. That’s a great way to build loyalty.
6. Keep your customers up-to-date on cool stuff
Sometimes you have super offers that everyone wants. Text messaging is a great way to begin the conversation on that offer, and get buyers to have a conversation with you about that cool stuff.
7. Surprise your customers with upgrades for an enhanced experience
When customers are loyal, it’s good to reward them with special surprises that they’ll like. You can offer upgrades, specials and more. When you make your customers feel special, they want to do more with you.
8. Share new products with customers who will like them
Whenever you’re launching a new product or service, let your buyers who would be interested know about it, up close and personal. Simply text them to let them know what’s new. If you want, you can include a discount, although that’s not always necessary. For example, in a service organization you could ask them to text a keyword to schedule a meeting to discuss the new service.
9. Confirmation messages
Confirmation messages are used frequently for retail purchases and financial services transactions. Confirmations also come in handy in all other industries, for example when a student enrolls in university courses.
10. Schedule appointments, reminders and instructions
Conversational text messaging is a great channel to schedule appointments or enroll in webinars, classes, and more. Simply text a message to your contacts with a link to a calendar.
11. Customer experience and satisfaction surveys
We learn the most when we listen to our customers. Conversational text messaging makes that easier than ever. Send a question or two, or a link to a slightly longer survey. You can also send quick surveys immediately after a customer works with your team to get their feedback on their experience.
The Bottom Line
With conversational text messaging, you’ll get 6x the responses from prospects and buyers. That means you have more conversations with your audience, learn more about them and deepen your relationships. All in a way that’s natural, interactive and immediate.
We shared 11 ideas but there are so many variations to each idea. How will you use text messaging to grow your business? The only limit is your imagination.
See how you can use personal data to engage customers and reward buyer behavior with messaging.
Grow your business with these six simple steps to increase customer loyalty using conversational text messaging.
These best practices will help you increase the opt-ins to your conversational messaging program in a compliant manner.
Stork Driver, an American car leasing company, uses text messaging for higher engagement with buyers, faster issue resolution and increased staff efficiency.
Global agricultural company United Phosphorus Ltd, uses messaging to close more deals, offer improved customer support, and increase customer satisfaction.
Automobile manufacturer Renault uses messaging to deliver superior service to customers. Customers receive messages about ticket progress, which increases their satisfaction and trust in the company.