3 Ways Text Messaging Simplifies the Loan Documentation Process
Of course, your document workflow solution helps manage the flow of documents. Though it establishes the paper path from approval to funding, for the most part it leaves communicating with the client up to you. With the average mortgage application file pushing 500 pages, that’s a lot of communicating.
Along the way, emails get missed, phone calls get ignored, and voicemails languish unheard. That means client managers have to personally get involved in tracking down documentation and pestering clients to send information, burning up valuable time.
Here’s how an automated conversational text messaging platform working alongside your document workflow solution can help simplify the loan documentation process.
1. Text Messages Are Read
Let’s face it; it’s really easy to miss an email. It only takes a swipe to dismiss a phone call, and nobody wants to sit around listening to voicemails. This is not exactly ideal when you need to get a loan package to the underwriter yesterday. On the other hand, text messages get read and get responses fast.
- 99% of text messages are read within 3 minutes
- 50% of people respond within 90 seconds
- Text response rate is 209% higher than phone calls
- Texting is 10X quicker than phone calls
For these reasons alone, texting can make managing your loan document workflows much simpler and faster.
2. SMS-Magic Supports Automation
It isn’t just the volume of loan docs that takes so much time, it’s all the calls and emails you have to send along the way. With an advanced messaging platform, you can automate much of your routine notifications and reminders, saving you a significant amount of time.
To accomplish this, you can set up a workflow that shows all the documents you need within your messaging platform. Then, you can set timeframes on when those documents need to be returned, across the timeline of the workflow. You can set up text message reminders ahead of the due date for documents, as well as past due reminders. All of these reminder messages will trigger automatically until the document is received. Here’s what that might look like for income verification:
3. Texts Let You Provide a Personal Touch
As part of your reminder messages, you can include an auto-response keyword that clients can use to ask for help with the documentation. Which, as you know, they will definitely need.
When they respond to the text with that keyword, their account manager is alerted and can immediately reply via text and set a time to discuss how he or she can help your client. For example, if your client needed to write a gift letter:
Focus on Your Clients, Not Just Documents
By automating reminders and the documentation process, you get back all the time you used to spend prodding clients to turn things in. With loan document packages as thick as your head, that’s a lot of time to focus on what you want to do—help your clients reach their financial goals. With conversational text messaging moving things along, you’ll also make the process faster, easier and more transparent for your clients, and have them raving about you to their friends.
Clients text your brokers all the time, but with an advanced messaging platform you can continue the conversation with them over text message itself and comply with regulations.
Increase your client responsiveness by using messaging to converse with them on the go. A 360-degree conversational history enables team members to get up to speed on client conversations even when you’re not there.
A residential mortgage lender uses automated text messaging to enhance the customer experience and improve responsiveness for prequalification renewals and disclosure alerts.