Text messaging is a great tool for real estate agents to use as an engagement channel to build responsive relationships with home buyers. It’s a preferred method of communication for most consumers and a channel they’re adept at using. There are a few things to keep in mind that will make your communications shine when using messaging as a business tool. Creating effective conversational text messaging for your real estate business requires a bit more finesse than texting friends and family. By following these best practices you can build text message conversations that keep clients informed, engaged, and prepared to buy.