Wavelength is an award-winning medical recruitment agency, making over 4,000 permanent and locum placements per year. They have a proud 20 year history and have 42 recruitment specialists.
Wavelength needed to reach out to candidates quickly for locum jobs. They realized that candidates don’t check email as often as text messages. Time to hire was a key factor in the agency’s decision to use messaging to send new job alerts to candidates.
Wavelength wanted a cost effective text messaging solution because they had to send a high volume of texts. The recruitment agency asked their Salesforce implementation partner, PeopleCloud to recommend a messaging solution.
PeopleCloud recommended SMS-Magic and Wavelength took a demo of the solution and then a trial. Satisfied with SMS-Magic’s price, functionality, and support, they chose it as their text messaging solution.
- Terri Harrison Para Manager, Wavelength.
Wavelength uses text messaging throughout the recruitment cycle, from informing candidates about jobs to sharing interview details and timesheet reminders.
The agency primarily sends out text messages for locum jobs, for which it’s important to get a quick response to fill the position by the deadline. Wavelength recruiters segment candidates from their database of 50,000 by specialty and seniority. For instance, they could filter for their emergency medicine consultants and message them.
In their initial conversation with candidates, Wavelength asks them about their communication preference. If a candidate would rather be contacted by text message than email, Wavelength updates their database accordingly and sends messages. About 50% of their locum doctor candidates opt to receive communication by text message.
Each of the 42 Wavelength recruiters has a different number which they use to message their candidates. They often send a text to a candidate just to check in on them. Recruiters also send job ads as a bulk message, which are sent to 100-300 candidates at a time. These ads mention the location, dates, rates of pay, and a contact number.
Many candidates come back, wanting to fill the role advertised. Since the job ad on text is a snapshot, candidates often reply to the text message with questions, asking for more specific details, which the recruiter answers, also via text.
Wavelength uses messaging to send candidates details about an interview with a client. They send an interview reminder via text to candidates two days before the interview and another reminder two hours before the interview.
Some recruiters send weekly timesheet reminders via message to candidates they have placed, so that they can complete their timesheets on time.
Also sends reminders to candidates by text message to submit paperwork.
– Terri Harrison Para Manager, Wavelength.
Most Wavelength recruiters say that they get much quicker responses from candidates by text message.
Messaging has enabled Wavelength recruiters to reach out to more candidates, faster. Whether they want to send a one-to-one text or a bulk message, either option is faster than a phone call.
Many candidates have told Wavelength that they find the agency’s messages helpful. It’s also easier for candidates to check their mobiles than log in to their email to respond.
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