56% increase in response rate over their earlier email reach outs!
137K messages sent over the last one year!
25K replies over the last one year!
HeyTutor is on a mission to make learning and one-on-one tutoring easy, accessible and affordable. Based in Los Angeles, it is an online platform where tutors,students and agencies can connect. Students/parents can select, search, schedule a call with potential tutors and can connect using “smart match”. Tutors can create their own custom profile, set their own rates and policies and browse for nearby jobs.
HeyTutor had a unique value proposition of instantly connecting learners / parents to quality tutors – to get a perfect match for the student. This was backed by a rigorous selection process & constant review of tutors. Parents could interview the tutors and select the one that fit their needs the best.
With the help of SMS Magic they set up a smooth sales channel that allowed a two-way communication that worked with busy parents. The customer-first approach proved to be a game-changer.
The Quarter Jan-March 2020, saw a spike in the response rate @ 26%!
Lower response rate for email marketing campaigns
HeyTutor sent personalized text messages instead of email to market their services to the prospects.
Difficulty in establishing an instant two-way communication channel
HeyTutor moved to two way text messaging wherein prospects could see the text immediately without having to log into their emails and instantly clarify their queries over live one-to-one messaging.
HeyTutor has a roadmap to use contextual messaging in other areas:
channels for activities
Recruit and onboard
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