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We all know that text messaging compliance is a big deal. If not followed correctly you can face fines, lawsuits, angry customers, and loss of revenue. That said, in emergencies, those regulations have exceptions. During emergencies, such as the global pandemic we are currently experiencing, you can actually text people who have opted-out, something that […]
During times of crisis, it’s more important than ever to ensure communication channels are open and properly used. Text messaging is a great way to reach out and communicate with your audience about updates and critical information. Text messaging is a powerful tool to build and maintain strong relationships. Today, when people are feeling isolated […]
Marketing automation is now essential for businesses that want to move fast, stay consistent, and engage customers at scale. While email and CRM workflows are widely automated, SMS is quickly becoming the next logical step. Why? Because consumers today are not just open to texts, they’re expecting them. 79% of consumers have opted in to […]
Most businesses think that once a text is marked “sent,” it’s as good as delivered. But that’s not how SMS delivery works. Carriers can block, delay, or silently filter messages based on their content, sender ID, or even timing. This means that what you see as a successful send may never reach your customer’s phone. […]
Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes […]
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text reminder via SMS messages would make […]
Raising funds for your charity or non-profit is made simpler with SMS messages. Two-way messaging helps you organize your donors to raise more funds for individual projects and for general funding. Your donors believe in you. That’s why they contribute to your projects. Their enthusiasm can help you find more donors, raise more funds, and […]
SMS messages simplify managing patient appointments and reminders to reduce the chaos of scheduling, reduce no shows and give more time back to front office staff. You know the drill: You schedule appointments with patients or clients, then you have to call to remind them. Your phone call goes to voicemail, so you send an […]
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