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Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with
Marketing automation has allowed both B2C and B2B marketers to get more value from email
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers
Though SMS is not a new technology, it’s experiencing a renaissance as the most used
For every dollar your management invests in a CRM system, they expect you to get
Earlier this summer, Salesforce published 9 trends that will have the most impact on the
While email still has the lion’s share of a financial firm’s business communications, social media
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65%
Consumers want to be served on the channels they use every day, not those that
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