You can ask simple questions to determine which product offerings most interest your buyers. Using these insights, you can tune your outbound communications and offers.
Do your buyers prefer web or 1:1 shopping? Do they want credit or prefer cash? Do they prefer to buy in volume for discounts? Ask all this and more to tune your model to meet their needs.
Everyone likes it when vendors remember special days. So ask your buyers to tell you their special days, then set up an automated campaign to send a message with a discount or other offer on those days.
Don’t assume your buyers want points. Ask them how they want to earn from buying from you.
The advent of GDPR makes it harder for marketers to collect some demographics about buyers. Learn about their geography, business profile and more, simply by asking.
All responses are appended to the SFDC record for analysis and modeling, as well as to refine other messaging strategies to your audience.