Messaging is everyone’s favorite way of communicating! SMS-Magic provides a fully integrated messaging platform to communicate with customers and prospects across multiple channels and keep track of all conversations in one place.
This is a great way to maximize your reach and engagement with your audience, while utilizing current lists. Just make sure to add an opt-in to your message and you will be good to go.
Messaging, whether it’s through texting, WhatsApp, Facebook Messenger, or another mobile messaging app, feels more personal than email or phone calls. Make sure to include customer and lead names in messages and only send information that is relevant and interesting to the recipient.
More is not better in the case of messaging. Messaging your audience directly on their phone is an incredibly effective way to communicate with them, but if you message too often you run the risk of annoying or frustrating them and increasing opt-outs.
SMS-Magic helps you level up your digital readiness to better engage with your audience. With messaging you’ll see:
Like many companies and organizations, Northwest University in Seattle was struggling to engage their audience. Students weren’t replying to emails and getting them on the phone was also difficult.
In an effort to increase engagement, the university began their messaging programs by:
It sounds simple, but the result was incredible. Their response rate shot from .05% to 15% and they saw higher event turnout. The university eventually replaced their student call center with a texting center because their audience had such a strong preference for texting vs phone calls.
Plus, the university saved their staff hours of time every week they used to spend scheduling appointments and manually sending out reminders about events and deadlines.
Here are a few messaging tips and tricks that will help you on your way to messaging success.
We have a dedicated global team of 200+ professionals that are the backbone of SMS-Magic. We are proud to provide the best service in our industry and look forward to helping you.