The primary objective of automated conversations is to provide a quick and accurate response to incoming messages whenever possible. However, automation is also extensively used for campaigns as well, especially for drip or nurture campaigns.
Auto-response can be used for various situations and various objects. In case of a Contact, you can set up for sending the next set of information when the recipient responds with a specific keyword.
For a Case, if you don’t get a response from the recipient in stipulated time then you can send out a reminder.
Here is the general process flow to set up auto-response:
Automated Campaign Setup
Automation can be used for setting up different campaigns as well. Here is a sample for setting a drip campaign using Marketo.
Prerequisite – SMS-Magic Converse is integrated with Marketo and Leads from Marketo are synchronized in Salesforce.
Automation can be used for setting up different campaigns as well as follows:
Check the links for more details on different scenarios and use cases.
|To Set Up …
|Nurture or Drip Campaign
|Converse Ap with Flows
Setup Nurture or Drip Campaigns
|Auto Response on Keyword
Setup Keyword-Based Auto Responses
|Alerts and Reminders –
|Converse App Automation
|Event-Based Alerts and Reminders
|Converse App with Workflow
|Converse App with Marketo
|Converse App with Pardot
|Salesforce Marketing Cloud
|Converse App with Salesforce MC
|Run a Survey
|Run a Survey
Event-Triggered Alerts & Reminders
SMS-Magic Converse provides Converse App functionality. This can be used very effectively for bulk messaging and automated conversations.