Conversational Messaging 101

Welcome to Conversational Messaging for Business

This course is designed to give you an overview of conversational messaging, the significant results you will achieve and use cases that guide you to effectively integrate messaging with your marketing, sales and service communications.

Each document in this course builds on the previous one, so you’ll get the most out of the information and insights if you proceed as follows:

1. Introduction to Conversational Messaging

This document is designed to give you an overview of conversational messaging for business. In it you’ll learn about the rapid growth of conversational messaging and the results you will achieve.

2. Use Cases for Conversational Messaging in Marketing

This guide shares an overview of the applications and use cases for conversational messaging in your marketing organization. You’ll find 6 powerful use cases for messaging that will significantly increase the ROI on your marketing campaigns and overall marketing organization. Plus, you’ll learn how to give sales more qualified leads than ever before.

3. Use Cases for Conversational Messaging in Sales

This guide shares the simple yet powerful use cases for implementing conversational messaging in your sales organization. You’ll find 6 powerful use cases for messaging in sales that will significantly increase your conversion rates even as you converse with a larger number of prospects. The result? More sales, faster than ever before.

4. Use Cases for Conversational Messaging in Service

This guide shares use cases and ideas for improving the results of your service organization with conversational text messaging. You’ll find 7 use cases proven to significantly increase customer satisfaction and loyalty by offering better service, faster resolution and communication the way your customers want.

5. Driving Value with Conversational Messaging for Marketing

This guide shares more detailed use cases and best practices for using conversational text messaging in your marketing organization. You’ll learn the key ways that marketing can leverage conversational messaging, best practices for marketers and review customer case studies that share how to implement these best practices for increased prospect conversations.

6. Driving Value with Conversational Messaging for Sales

This guide shares more detailed use cases and best practices for using conversational text messaging in your sales organization. You’ll learn how sales can better serve customers and convert prospects more effectively with conversational text messaging. You’ll also learn about best practices for sales and review customer case studies demonstrating the use of these best practices and the results you can expect as you convert more revenue.

7. Driving Value with Conversational Messaging for Service

This guide shares more detailed use cases and best practices for using conversational text messaging in your customer service operations. You’ll learn why conversational messaging is the preferred channel by customers for service discussions, explore best practices for service teams and review customer case studies that share best practices for conversational messaging in service.

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