How Renault used SMS-Magic to
provide excellent customer service via
text messaging

Personalised attention resulted in

higher customer satisfaction

Prompt customer responses

accelerated the service process

Established in 1898, Renault is a multinational, multi brand group with a presence in more than 120 countries. As of Dec 2016, the group’s revenue amounted to €51.2 billion, with an operating margin at 6.4%.


Renault wanted to provide a convenient service channel to its customers through which customer care agents could send status updates of the vehicle issues reported by the customers. It was difficult to get a response from the customers if they were called from unknown numbers.

This led to missed appointments.

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