How HeyTutor is using contextual messaging to transform the learning experience for students by connecting them with the perfect tutor
56%
Increase in response rate over
earlier email reach outs
137K+
Messages sent over the last one
year
HeyTutor is on a mission to make learning and one-on-one tutoring easy, accessible and affordable. Based in Los Angeles, it is an online platform where tutors,students and agencies can connect. Students/parents can select, search, schedule a call with potential tutors and can connect using “smart match”. Tutors can create their own custom profile, set their own rates and policies and browse for nearby jobs.
Problem
- Due to COVID-19, schools were closed. Some parents had to return to work & unsupervised learning for their children was one of their major concerns.
- In the wake of the pandemic, the problem was acute for students as they lacked the one-on-one support to bridge the learning gap.
- With the increase in demand for one-on-one tutors, the market was growing. Heytutor wanted a two-way communication channel that could allow them to connect with busy parents and answer their queries quickly.