How HeyTutor is using contextual messaging to transform the learning experience for students by connecting them with the perfect tutor


Increase in response rate over
earlier email reach outs


Messages sent over the last one

HeyTutor is on a mission to make learning and one-on-one tutoring easy, accessible and affordable. Based in Los Angeles, it is an online platform where tutors,students and agencies can connect. Students/parents can select, search, schedule a call with potential tutors and can connect using “smart match”. Tutors can create their own custom profile, set their own rates and policies and browse for nearby jobs.


  • Due to COVID-19, schools were closed. Some parents had to return to work & unsupervised learning for their children was one of their major concerns.
  • In the wake of the pandemic, the problem was acute for students as they lacked the one-on-one support to bridge the learning gap.
  • With the increase in demand for one-on-one tutors, the market was growing. Heytutor wanted a two-way communication channel that could allow them to connect with busy parents and answer their queries quickly.

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