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How HeyTutor is using contextual messaging to transform the learning experience for students by connecting them with the perfect tutor

56%

Increase in response rate over
earlier email reach outs

137K+

Messages sent over the last one
year

HeyTutor is on a mission to make learning and one-on-one tutoring easy, accessible and affordable. Based in Los Angeles, it is an online platform where tutors,students and agencies can connect. Students/parents can select, search, schedule a call with potential tutors and can connect using “smart match”. Tutors can create their own custom profile, set their own rates and policies and browse for nearby jobs.

Problem

  • Due to COVID-19, schools were closed. Some parents had to return to work & unsupervised learning for their children was one of their major concerns.
  • In the wake of the pandemic, the problem was acute for students as they lacked the one-on-one support to bridge the learning gap.
  • With the increase in demand for one-on-one tutors, the market was growing. Heytutor wanted a two-way communication channel that could allow them to connect with busy parents and answer their queries quickly.

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