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How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns?
The answer is, it depends.
Your choice should revolve around the specific goals of your program, the audiences you want to engage with and the type of content you’ll deliver.
Both channels have their strengths, so it isn’t a clear either/or choice. The choice for your company may also be different than for another, once again, depending on the variables.
Texting is a much more natural form of communication in today’s digital world. Generations of the digital age prefer it over any other channel. It’s immediate, interactive and until now, hasn’t been spoiled by over-zealous marketers.
Email has been so heavily over-used by some marketers that it’s not a good channel for capturing the attention of many prospects. It’s low open and read rates make it a poor channel for any sort of attraction in today’s world.
We believe the best option for many marketers isn’t a text messaging vs email choice. It’s the blending of both to create an optimal communication flow that balances attraction and engagement with ease of content delivery. Here are some basic parameters for blending text messaging and email.
We believe the next generation of successful marketing programs will be based on the blended approach described above. Next week, we’ll walk through an example of such a campaign with more details. We’ll share how to create the optimum balance to attract more leads, then compel more of your pipeline to actually read and digest your content, then quickly move them through your pipeline and into sales.
If you haven’t yet adopted business text messaging software, and are interested in learning more about what you can do with SMS, feel free to schedule a demo and we’d be happy to share our expertise with you, answer questions and show you what text messaging can do for your marketing results.
CATEGORIES: SMS/Text Marketing
Mar 22, 2018
Oct 31, 2019
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