You are all set to have a blast at Dreamforce, the Super Bowl of Software. Your mind is spinning with the list of people you will meet, the conversations you’ll have and the promises you will make. You will come back to the reality of your office and send out emails to the thousands of leads you’ve collected at the world’s biggest software conference this year. But SMS texting may be a better choice.
These are the challenges you are likely to face if you rely only on email:
Work in advance– As our client Christina Randell (President, MyEducationSolutions) says, “our clients live on their phones, not their email.” Just like you use marketing automation to send emails, you can set up your SMS automation to text your leads. Do this before Dreamforce, so that there is less work on your plate when you come back and deal with the rest of your backlog.
Get more leads– At your Dreamforce booth, display a keyword with a short code that visitors can use to text you to know more about your product. This way, you will easily get their mobile phone numbers.
Do quick follow-ups– Also, you can send a text to leads you have met at your booth. Send this text within an hour, while you are still fresh in their minds. You could include a link to a video, which will be easy for them to view when they have a free moment.
Personalize– Once you are back from Dreamforce, you can personalize the SMS template you created earlier if you want to add a detail to jog a lead’s memory.
To implement this workflow, get in touch at email@example.com
See what else we’ve got going on at Dreamforce in Booth #1835. We hope to see you there!