The definition of regulatory compliance for text messaging varies by country around the globe businesses must meet a diversity of regulatory requirements for the geographies they do business within, or risk heavy fines and blocked communications.
Understanding regulatory requirements for text messaging isn’t a one country fits all approach. Every country has a unique set of regulations and processes that you need to follow, including TCPA. Which means you have to do a lot of detailed research that takes time and resources. And keep checking because requirements change quite often.
That’s why we’ve created this guide to Text Messaging Regulatory Compliance. It features the detailed insights you need concerning key legislation in North America and the European Union, where compliance is currently the most strict.
The following questions and answers concerning regulatory compliance provide an overview of regulatory compliance. For detailed insights, be sure to download your free guide.
Each country has its own regulatory bodies for communications between businesses and their audiences. These regulations were originally designed for phone and emails. They have now expanded to include text messaging. Some countries have minimal regulations, while others have extremely strict laws with significant penalties.
Regulatory compliance means that you follow the regulations for a specific country concerning:
That depends on which country you are sending messages. The regulatory body of the receiving country governs your text messages. If you’re sending to a prospect in the UK (or any European Union country), then GDPR governs your messages. If you’re sending to the US, then the TCPA legislation governs your messages. For Canada, it’s the CASL. And the list continues.
Compliance laws are designed to protect consumers from the growing levels of spam we all experience, as well as to protect personal data. They vary between countries. For example:
We recommend that you instrument your messaging processes to meet the stricter requirements of GDPR. We expect all countries to follow the path of the EU, increasing the controls over consent to communicate and the requirements for protecting personal data. It’s best to be prepared rather than having to re-architect your messaging processes in the future.
Again, that depends on where you are sending your messages. For best practices compliance at a general level, here’s what we recommend:
Aside from these basics, use common sense when it comes to text messaging. Be thoughtful, don’t over communicate, don’t over promote and above all – don’t be a pest!
The above information is a small facet of what you need to know about text messaging compliance. The reality is that compliance involves a web of legislation that reaches from country to country. Which is why we recommend that you work with a messaging vendor who truly understands and supports the intricacies of text messaging regulatory compliance.
Get started right now. Just download your free guide below. You’ll be glad you did!
If you have more questions, we’d be happy to answer them. We’d also be happy to demo our automated compliance solution that assures your text messaging campaigns and conversations meet regulatory requirements. To set up a demo, click here.