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Marketing automation has allowed both B2C and B2B marketers to get more value from email
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers
Though SMS is not a new technology, it’s experiencing a renaissance as the most used
For every dollar your management invests in a CRM system, they expect you to get
Earlier this summer, Salesforce published 9 trends that will have the most impact on the
While email still has the lion’s share of a financial firm’s business communications, social media
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65%
Consumers want to be served on the channels they use every day, not those that
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal
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