Automation Isn’t Just for Email: SMS Marketing Gains Traction

Automation Isn’t Just for Email: SMS Marketing Gains Traction

Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes […]

Smart Sellers Use Text Messaging to Increase Conversions

Smart Sellers Use Text Messaging to Increase Conversions

Consumers are putting the pressure on sellers for real-time responsiveness. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels, including text messaging. […]

Start Sales Conversations Straight from Your CRM

Start Sales Conversations Straight from Your CRM

For every dollar your management invests in a CRM system, they expect you to get more than a 5X return. Your sales team can contribute to this ROI by embracing the CRM as a valuable part of their daily sales activities. Integrating business messaging with your CRM is one way to help salespeople use it as […]

The Role of Text Messaging in the Future of Sales

The Role of Text Messaging in the Future of Sales

Earlier this summer, Salesforce published 9 trends that will have the most impact on the future of sales. This post focuses on Trend 4: Modern selling continues to expand into more digital channels. Their assertion is that channels previously reserved for just marketing and customer service—including business text messaging—will now be just as valuable to […]

Use Text Messaging to Grow Loyalty Program Engagement

Use Text Messaging to Grow Loyalty Program Engagement

The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact […]